Situation: DermaCo has no physical sales force and it is struggling to engage HCPs in primary care. It wants to develop a cost-effective digital strategy to increase its HCP target population and improve its interactions with those HCPs.
Action: DermaCo developed an educational campaign on the MedUniverse platform aimed to test HCP awareness of treatment guidelines for two common dermatological disorders. The campaign complemented DermaCo’s multichannel strategy and was distributed to HCPs using existing online channels.
Result: DermaCo was able to increase the duration of its interactions with HCPs by 300% compared to the industry average.
Situation: EndocrinoCo was about to launch a new product and it needed to understand how product characteristics influence the prescription behaviour of three HCP segments.
Action: MedUniverse created 10 patient cases in collaboration with the medical team and the brand team of EndocrinoCo. The cases were distributed to 100 HCPs via email, with a response rate of over 90%.
Result: EndocrinoCo was able to drive uptake by reaching out to each HCP segment with a tailored message concerning target patient groups, leveraging its newly acquired prescriber insights
Situation: RespiCo identified a knowledge gap in an advisory board that affected a specific HCP segment’s ability to manage and treat COPD.
Action: An educational campaign with patient cases was developed and presented to over 800 HCPs nationwide on the MedUniverse platform, using a mixture of physical and digital channels.
Result: RespiCo obtained insights about specific challenges in COPD management & treatment that allowed it to revise its CME program, improving patient outcomes and increasing HCP engagement in the process.
Situation: OncoCo wanted to know how CML was managed in practice in two geographies, and how treatment was escalated in the presence of comorbidities.
Action: Approximately 5000 HCPs from two HCP segments were contacted digitally in four e-mail campaigns, with patient cases on the MedUniverse platform.
Situation: NeuroCo wanted to raise awareness amongst neurologists about a rare neurological disorder and reduce the risk of misdiagnosis.
Action: MedUniverse led a collaboration between the brand and medical team at NeuroCo to develop a patient case for the disorder, an orphan disease with a prevalence of <1/100000. The patient case was distributed via e-mail to approximately 3000 physicians in three HCP segments (neurologists, psyciatrists, pediatricians)
Result: NeuroCo leveraged the insights acquired to revise its CME and commercial strategy:
Situation: HemaCo was looking for a methodology to foster discussion and make its meetings and conferences more interactive.
Action: MedUniverse analysed HemaCo’s CME strategy and materials, and converted them into an interactive patient case.
Result: HemaCo reported a dramatic increase in HCP engagement, and improved relations with medical societies as an added bonus.