Using the MedUniverse platform to create interactive Patient Cases is a great and innovative way to engage HCPs working in the area of Ophthalmology. The ability to easily include images and videos of different diagnostic eye exams or visual simulations together with interactive questions quickly makes your patient cases stand out and more memorable to …
Interactive Ophthalmology Patient Cases to engage HCPs Read More »
The WHO has declared COVID-19 a pandemic on the 11th of March. Authorities in many countries have implemented a set of measures to combat the spread of the disease, ranging from recommendations to avoid public gatherings to complete lockdowns. These developments have put severe strains on health care systems. Physicians, nurses and many others are …
Hej! My name is Sneha, and I am taking over the MedUniverse blog this week. I am a student at Karolinska Institutet (a medical university in Stockholm) where I am pursuing a Master’s in Bioentrepreneurship. I have chosen to do my thesis project at MedUniverse, to investigate how healthcare professionals (HCPs) and the pharmaceutical industry …
Is Pharma really addressing the educational needs of HCPs? Read More »
At MedUniverse, we help Pharma companies convey messages via digital patient cases. Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives …
The next chapter in our series about the digital struggles of Pharma will cover what MedUniverse is doing to address the specific issues that came to light in our previous posts (lack of customer focus & linking digital initiatives to the broader business). As for the first issue, the lack of customer focus: everyone in …
Staying CALM: the MedUniverse take on tackling Pharma’s digital challenges Read More »